Russell Lobban

Firm Affiliate (eCommerce Marketing Expert)

Mr. Russell Lobban is an eCommerce marketing executive with executive experience at leading online retailers.  He currently serves as the VP of Marketing for a rapidly growing direct-to-consumer CPG company called MarketFleet where he oversees all aspects of digital strategy, budgeting, and revenue growth.

Before MarketFleet, Mr. Lobban was the VP of Marketing at where he oversaw all aspects of marketing, analytics, and advertising. He developed new customer acquisition strategies that led to major increases in annual revenue and profitability.


Reporting, Analytics, Data Visualization
Marketing Strategy
Marketplace Strategy
Direct Marketing
Marketing Systems
Digital Marketing
Advertising Spend Management