Christian Friedland

Founding Partner

Christian (Chris) Friedland founded Friedland Enterprises to help senior executives seeking unique insights and successful strategies to rapidly grow their business, increase profitability, and resolve complex challenges.

Mr. Friedland is a highly successful entrepreneur and EY Entrepreneur Of The Year nominee who founded, bootstrapped, scaled, and sold, the largest pure-play internet retailer in the home improvement space in the U.S.

During his 15-year tenure at, he led the company from <$1M in annual sales to $1B in annual sales (1,000X+ growth), sourced and closed four strategic acquisitions, delivered consistent annual EBITDA growth, and created a unique, winning company culture.

He’s been widely recognized as a thought leader and industry disruptor - was one of the first movers to sell home improvement products online and was one of Google’s first PPC (pay-per-click) customers in the late ‘90s -  and his entrepreneurial journey has been featured by FORBES and other leading publications.

Mr. Friedland is an action-oriented entrepreneur and Digital Transformation leader who combines his first-hand experience and bias for action with his keen sense for opportunity to help executives navigate complex challenges and business transformations enabling them to achieve heightened levels of success.

Client engagement examples:

  • Created a robust strategic business plan to launch a direct-to-user (D2U) brand for a decorative plumbing company
  • Evaluated the strategic eCommerce plan for a multi-billion-dollar diversified manufacturer of home building products
  • Assessed the strategic and financial cost and operational benefits with consolidating tech platforms used by the parent and its numerous subsidiaries
  • Assisted numerous private equity firms with digital / eCommerce due diligence support
  • Has assisted numerous multi-billion-dollar wholesalers and manufacturers in strategic advisory roles


BOD Management
Direct-to-consumer (D2C) Strategy
Brand Strategy
M&A Due Diligence
Strategy Consulting
Mergers & Acquisitions
Organizational Design
Partnerships & JVs
Performance Improvement
Venture Capital & Private Equity
Team Building & Development
Culture & People
Marketplace Strategy
M&A Integration
New Business Formation